Case Studies
29 days ago
inc42Firi: The 2026 Beauty Startup Turning AI Curation Into 9-Minute Commerce
Firi is a 2026-founded beauty-commerce startup built by former Uber India executives Vivek Madani and Karishma Rathaur. After an early pilot, the company began full operations in September 2026 and raised $3 million to expand its AI-curated beauty marketplace and quick-commerce infrastructure.
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imran ahmad

