Case Studies
12 days ago
How Figma Captured Design Tooling Before Adobe Could React
Figma's $20 billion acquisition offer from Adobe validated a product built on one insight: design is collaboration, not creation. Dylan Field launched in a browser when Electron didn't exist, refused enterprise deals that would slow the PLG flywheel, and held multiplayer at the core before Notion or Linear made collaboration a category. Adobe was too slow.
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